奇亚拉 is 可用 租用
雇佣 奇亚拉奇亚拉Molena
验证专家 in 市场营销
市场营销专家
位置
荷兰阿姆斯特丹
至今成员总数
2023年1月9日
拥有超过12年的国际市场营销经验, 奇亚拉 helps brands unleash growth across European markets through a brand and commercial marketing strategy and execution. She was part of leadership teams in more than two successful acquisitions, 包括2014年伍尔沃斯的《欧博体育app下载》和2022年玛氏的《欧博体育app下载》. 奇亚拉 has a successful track record of hacking fast growth in European markets for US and Canadian companies.
项目的亮点
Hacking Regional Multi-market Relaunch for a US player | Strategy for 冠军旁边 Europe
Drove a 40% leap in top-line revenue in the entire region and over 100% growth in key markets for 冠军旁边 by re-structuring a regional brand strategy with a strong acceleration of 电子商务 after launching an EMEA business unit.
Internationalization of a Communication Strategy across Europe | Bravo Campaign
Built a communication strategy and localized messaging relevance by the market for a Bravo Savings Network pan-European campaign that was awarded the Best Digital PR Campaign at the European Search Awards in 2022.
冠军宠物食品|区域产品创新战略
Developed and launched a new product line across 13 EMEA markets from ideation to launch in an industry segment previously underdeveloped in the region, leading to adding millions of incremental sales to a top line within 18 months.
专业知识
工作经验
创业与规模化营销副教授
2021年至今
即大学
- Received a Teaching Excellence Award for a Start-up and Scale-up 市场营销 course taught at MBA programs in 2022 while working for IE Business School, recognized as a number one for entrepreneurship in Europe by the Financial Times.
- 在global教授创业和规模化营销课程, 执行, 科技, 以及国际MBA项目.
- Supported entrepreneurs in developing their plans within venture and start-up programs at IE Business School.
联合创始人|国际品牌战略专家
2019年至今
数字痕迹
- Received the Best Digital PR Campaign award at the European Search Awards in 2022.
- Co-founded the agency and managed a multi-market strategy for key clients, 专注于欧洲主要市场.
- Managed operations of the company and clients' brand and strategy scope of work.
EMEA市场总监
2020 - 2022
冠军宠物食品(2022年被玛氏收购)
- 为冠军宠物食品公司建立EMEA业务部, 制定营销策略, 功能, and best practices for 33 markets across the region that led to a 25% growth compound annual growth rate (CAGR) across three years.
- 在西欧重新制定市场优先战略, 在德国的主要市场实现了三位数的增长, 法国, 和英国. Launched over 50 new products, improved product mix, and set up 数字 marketing teams.
- 聘请了, 训练有素的, 教练数字化, 宣传, 以及客户营销 teams to unlock new marketing channels and enable key accounts across 零售 and 电子商务.
EMEA, APAC和LATAM地区的国际营销总监
2019 - 2020
Stoli集团
- Re-framed an international marketing strategy by setting a market growth prioritization strategy and new product launches, and entering high-growth new segments to unlock incremental opportunities.
- 为英国主要市场制定了产品增长战略, 法国, 德国, 中国。, 墨西哥, 和以色列, 开发跨电子商务的全渠道体验, 包括亚马逊, 零售, 数字营销渠道.
- Led a team of five regional marketing managers and four managers specialized in 宣传, 数字, 以及客户营销.
项目历史
Hacking Regional Multi-market Relaunch for a US player | Strategy for 冠军旁边 Europe
Drove a 40% leap in top-line revenue in the entire region and over 100% growth in key markets for 冠军旁边 by re-structuring a regional brand strategy with a strong acceleration of 电子商务 after launching an EMEA business unit.
冠军旁边 is an established player in the pet food industry in the US and Canada. I was recruited as a marketing director to open the EMEA business in 2020 when they decided to expand their regional strategy.
经过快速有效的形势分析, I relaunched a growth strategy for the region with an increased focus on high-potential markets boosting their 电子商务 channel. 在18个月的成长阶段，我:
•通过社交媒体渠道开展消费者营销, reaching over five million relevant shoppers monthly with a targeted advertising strategy.
• Created in-language websites for key markets and accelerated 电子商务 players through targeted campaigns by over 100% across all key markets.
• Generated first-ever insights into European consumers utilizing growth marketing 科技niques and sentiment analysis.
• Launched a digitization project for e-training that was later adopted globally through the Miyagi platform.
The region grew successfully with a CAGR of 25-27%, outperforming the market by 20%. 2022年10月，该公司被全球巨头玛氏公司收购.
经过快速有效的形势分析, I relaunched a growth strategy for the region with an increased focus on high-potential markets boosting their 电子商务 channel. 在18个月的成长阶段，我:
•通过社交媒体渠道开展消费者营销, reaching over five million relevant shoppers monthly with a targeted advertising strategy.
• Created in-language websites for key markets and accelerated 电子商务 players through targeted campaigns by over 100% across all key markets.
• Generated first-ever insights into European consumers utilizing growth marketing 科技niques and sentiment analysis.
• Launched a digitization project for e-training that was later adopted globally through the Miyagi platform.
The region grew successfully with a CAGR of 25-27%, outperforming the market by 20%. 2022年10月，该公司被全球巨头玛氏公司收购.
Internationalization of a Communication Strategy across Europe | Bravo Campaign
Built a communication strategy and localized messaging relevance by the market for a Bravo Savings Network pan-European campaign that was awarded the Best Digital PR Campaign at the European Search Awards in 2022.
Bravo Savings Network is one of the fastest-growing affiliate marketing companies in Europe. It caters to customers shopping for deals across multiple categories and over 6,000 brands.
The client's goal was to accelerate organic search traffic by boosting their backlink profile with high-quality earned links. The brief asked to ideate and execute a relevant and effective international news-led content marketing campaign across the UK, 意大利, 法国, 德国, 西班牙, 波兰, 和美国.
My objective was to create impactful pan-European and US campaigns to drive high-value editorial links and traffic. 与数字 Trails的数字营销人员合作, 我领导了一个处于创意阶段的沟通和信息策略, ensuring international reach for the campaign and driving maximum impact with locally relevant messages.
The client's goal was to accelerate organic search traffic by boosting their backlink profile with high-quality earned links. The brief asked to ideate and execute a relevant and effective international news-led content marketing campaign across the UK, 意大利, 法国, 德国, 西班牙, 波兰, 和美国.
My objective was to create impactful pan-European and US campaigns to drive high-value editorial links and traffic. 与数字 Trails的数字营销人员合作, 我领导了一个处于创意阶段的沟通和信息策略, ensuring international reach for the campaign and driving maximum impact with locally relevant messages.
冠军宠物食品|区域产品创新战略
http://www.petfoodprocessing.net/articles/16292-champion-petfoods-acana-brand-enters-wet-cat-food-marketDeveloped and launched a new product line across 13 EMEA markets from ideation to launch in an industry segment previously underdeveloped in the region, leading to adding millions of incremental sales to a top line within 18 months.
冠军旁边, 于2022年被火星收购, 于2020年在EMEA建立了业务部门, 我是四个负责市场营销的创业公司董事之一.
进一步创建业务单元并重新定义战略, I identified a white space opportunity in key markets in a segment previously untapped by the company – wet cat food. The team I led to conduct the consumer and competitive research seized a revenue opportunity, 建造P&L, 最后发展成, 定位, 针对关键市场进行产品本地化和产品发布.
在推出的一年内(2022年)横跨13个主要市场, 该产品为该地区增加了数百万美元的销售额. 它支持了“猫猫”细分市场的整体增长, 提高英国消费者的意识, 法国, 意大利, 瑞典, 德国, 和波兰, 等.
进一步创建业务单元并重新定义战略, I identified a white space opportunity in key markets in a segment previously untapped by the company – wet cat food. The team I led to conduct the consumer and competitive research seized a revenue opportunity, 建造P&L, 最后发展成, 定位, 针对关键市场进行产品本地化和产品发布.
在推出的一年内(2022年)横跨13个主要市场, 该产品为该地区增加了数百万美元的销售额. 它支持了“猫猫”细分市场的整体增长, 提高英国消费者的意识, 法国, 意大利, 瑞典, 德国, 和波兰, 等.
教育
2018 - 2019
全球工商管理硕士(MBA)
IE商学院——马德里，西班牙
认证
2016年6月至今
营销管理证书
营销周
有效的合作
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