卡罗 is 可用 租用
雇佣 卡罗卡罗尔Ferraz
验证专家 in 市场营销
市场营销专家
位置
Vancouver, BC, Canada
至今成员总数
2023年5月2日
卡罗 is a search engine optimization specialist with 8+ years of industry experience—successfully serving B2B and B2C clients from diverse backgrounds. She has overseen the creation of new websites, covering website architecture, 关键字研究, 内容, on-page 优化, 反向链接, 本地排名, 上市, 当地的搜索引擎优化, 和页外SEO. 卡罗 keeps clients informed by providing reports with have-done, to-do, and monthly metrics.
项目的亮点
SEO Campaign for 9/11 Lawyer
Developed an SEO campaign that helped the client make $128,000 from organic searches.
SEO Campaign for Personal Injury Lawyer
Created an SEO campaign that yielded a 705% boost in organic conversions.
SEO Campaigns for 21世纪 Canada
Designed and executed SEO campaigns for the site and microsites, increasing organic traffic by 26% monthly.
专业知识
工作经验
谷歌 Analytics 市场营销专家 (GA4 Migration)
2023 - 2023
First to the Finish Kim and Mike Viano Sports Inc
- Worked on my client's site, implementing the new 谷歌 Analytics 4 tag on the website.
- 沟通, 创建, and executed a strategy to implement the new 谷歌 Analytics 4 code into the website, as requested by 谷歌.
- Led the company's data through 谷歌 Analytics 4, GTM, and root files.
SEO专家
2021 - 2023
JurisPage
- Developed organic website optimization strategies, focusing on on-page SEO and using Moz insights to boost my client's search engine ranking and organic visibility.
- Conducted 关键字研究 to optimize the website's 内容 for relevant search queries.
- Creating schema markups for sites aiming to increase my client's organic visibility and informative results.
- Performed monthly audits and corrected crawling/indexing issues that may occur.
- Boosted the client's organic 本地排名 by 141% in Q4 using 内容 strategy, 反向链接, 大规模集成电路, 优化, and competitor and gap analyses.
搜索引擎优化技术
2020 - 2021
Marwick营销
- Created inbound marketing and SEO campaigns for clients of different backgrounds and services to increase organic visibility and soft conversions.
- Developed and implemented technical SEO campaigns, including 内容 audits, 索引检查, 反向链接分析, and disavowing bad links.
- Created organic strategies to increase my B2B client's search engine ranks and organic visibility.
数字营销 Coordinator
2019 - 2021
Genus Capital Management
- Implemented a website optimization strategy to increase branding and 谷歌 real estate.
- Performed 关键字研究 and user intent to better optimize the main website to search results.
- Executed and presented competitor's analysis, recommending a website merge and rebranding.
- Collaborated closely with PR and a marketing manager to develop a 内容 strategy to reach high-quality leads and network connections.
- Recorded and edited educational videos every Friday for one year with increasing EEAT.
- Increased the main website's DA to 21 (previously 18) and spam score by merging the company's two sites (two sites for two different services).
SEO专家 and Data Analyst
2018 - 2020
21世纪
- Collaborated with real estate agents and a project manager to develop relevant 内容 and enhance the rankings of property 上市.
- Provided guidance through lunch and learn sessions for real estate professionals, emphasizing the significance of utilizing keyword searches and optimizing property 上市.
- Created tailored social media 内容 for each listing, performing on-page SEO and page 优化.
SEO 市场营销 Coordinator
2018 - 2019
Stork Craft Manufacturing
- Created organic strategies to increase my client's search engine ranks and organic visibility at retailers.
- 研究ed relevant terms and 大规模集成电路 for website optimization, focusing on better 内容 for relevant search inquiries.
- Increased the retailer's organic traffic to my client's product by 6,000 a day by optimizing product name and description, resulting in "Amazon's Choice" featured product for a month.
数字营销 Analyst
2015 - 2016
旅行的高级跑车
- Collaborated with senior UX designers and developers, brainstorming new campaigns to increase rankings of travel packages pages (PA) and domain authority of the main website.
- Led a team of ghostwriters devoted to generating exceptional 内容, incorporating pertinent keywords, and guiding the SEO process for new 内容 creation.
- Performed SWOT analysis and 创建 and executed an inbound lead conversion process and applied it to each travel package, adapting campaigns to each intent and persona.
数字营销 Analyst and Project Manager
2015 - 2015
水黾
- Collaborated closely with the CEO, 项目经理, and marketing team to accelerate the brand's organic visibility.
- Worked as a temporary contractor for six months. Trained and collaborated with 项目经理 on the new platform and best practices. During that same time, I also assisted the marketing team by translating articles and optimizing them for SEO.
- Guided the 项目经理 in using the new platform and supported the SEO team.
SEO的实习生
2014 - 2015
CSEM巴西
- Collaborated with the marketing manager and senior executives to build a brand strategy and marketing plan, including website optimization and drip marketing.
- Developed an SEO campaign with the objective of enhancing the organic visibility of the product and brand, resulting in nationwide coverage including a feature on the cover of a reputable magazine.
- Designed and delivered an organic campaign to C-level executives, collaborating closely with the marketing manager to ensure its successful execution.
市场营销 Internship
2014 - 2014
Sunbelt Business Brokers
- Collaborated with the branch manager to develop and implement a marketing strategy aimed at improving the organic visibility of 上市 to the targeted audience.
- Single-handedly formulated and developed a marketing and 内容 strategy for both the listing and main website by conducting competitor analysis and page optimization.
- Was in charge of devising a monthly budget and distributing it among various platforms and tools to attain the set KPIs.
项目历史
SEO Campaign for 9/11 Lawyer
Developed an SEO campaign that helped the client make $128,000 from organic searches.
我的客户, a prominent attorney in the New York area specializing in 9/11 cases, has played a significant role in securing legal compensation for victims of the tragedy. 另外, they provided guidance and support to these individuals throughout the claims process and partnered with the September 11th Victim Compensation Fund to facilitate their submissions.
By creating a consistent and targeted 内容 strategy, I increased organic clicks by 200% and organic impressions by 262%.
For this particular client, I 创建 a 内容 strategy consisting of two pieces of 内容 a month: informative and navigational. Both had one main targeted keyword and secondary keywords. To enhance my client's online exposure, all 内容 produced for the website was reshared on social channels.
Apart from on-page strategies, I also adopted an off-page approach to increase the website's domain authority (DA) and expertise: using 反向链接 and local 上市, I increased my client's website DA from 22 to 25 in one year.
By creating a consistent and targeted 内容 strategy, I increased organic clicks by 200% and organic impressions by 262%.
For this particular client, I 创建 a 内容 strategy consisting of two pieces of 内容 a month: informative and navigational. Both had one main targeted keyword and secondary keywords. To enhance my client's online exposure, all 内容 produced for the website was reshared on social channels.
Apart from on-page strategies, I also adopted an off-page approach to increase the website's domain authority (DA) and expertise: using 反向链接 and local 上市, I increased my client's website DA from 22 to 25 in one year.
SEO Campaign for Personal Injury Lawyer
Created an SEO campaign that yielded a 705% boost in organic conversions.
For over 75 years collectively, my clients have been rendering injury-related services to aid individuals in making informed decisions about their cases.
During the timeline of December 2022 to January 2023, I was able to increase organic conversions by 205%, higher than the client's PPC campaign.
Through a tailored 内容 strategy of publishing five posts a month, I used metrics from 谷歌 Search Console and Semrush to identify the lead's intention and create educational 内容 for questions or queries.
Aside from that, I also dedicated time to creating a high-quality backlink score and local 上市. For this client, 谷歌我的生意 was the star player for 本地排名 and conversions.
Following the campaign, organic clicks increased by 239%, 本地排名 by 141%, 会议减少了245%.
During the timeline of December 2022 to January 2023, I was able to increase organic conversions by 205%, higher than the client's PPC campaign.
Through a tailored 内容 strategy of publishing five posts a month, I used metrics from 谷歌 Search Console and Semrush to identify the lead's intention and create educational 内容 for questions or queries.
Aside from that, I also dedicated time to creating a high-quality backlink score and local 上市. For this client, 谷歌我的生意 was the star player for 本地排名 and conversions.
Following the campaign, organic clicks increased by 239%, 本地排名 by 141%, 会议减少了245%.
SEO Campaigns for 21世纪 Canada
Designed and executed SEO campaigns for the site and microsites, increasing organic traffic by 26% monthly.
In 1971, 21世纪 Real Estate was established as a franchise company for real estate agents in the United States. 有超过147个,000 sales professionals, the company operates approximately 14,000 independently owned and operated broker offices in 86 countries and territories around the globe. 21世纪's main office is in Madison, New Jersey.
教育
2016 - 2018
Master's Degree in Business Administration (MBA)
Fairleigh Dickinson University - Vancouver, BC, Canada
认证
FEBRUARY 2021 - PRESENT
SEO的挑战
市场营销Syrup
2019年6月至今
Fundamentals of 数字营销
谷歌
2018年6月至今
谷歌我的生意
谷歌
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